The BIG Hospital SBIRT Initiative

A Learning Collaborative to Expand SBIRT into Hospitals and Other Medical Settings

How to Pitch SBIRT to Payors

Free webinar produced in partnership with NAADACNational SBIRT ATTCNORC, and SAMHSA


On-Demand Recording:

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Presentation Slides:

Download the Presentation Slide Deck for note-taking and future reference.

Certificate of Attendance:

CE credit for this webinar has expired and is no longer available. 


This free webinar will share innovative substance use services that have been developed by some of the most entrepreneurial leaders in the field. These real world examples show how to sustain and grow substance use services that are integral of the emerging health care system, and that are financially sustainable because they solve problems of the health care system.
Learning Objectives:
After participating in this webinar, you will:
  • Demonstrate how substance use services are core, valued components of the emerging health care delivery system;
  • Recognize that we must focus on the priorities of patients, health care purchasers and health care providers to solve their problems, not ours;
  • Understand that our current delivery models and habits that may have worked in the past must be reexamined and baggage jettisoned if we are to produce clinically and financially sustainable systems;
  • Learn how services must be seamlessly bundled to match patient needs in ways that are integrated into current and future health delivery systems;
  • Articulate three opportunities for substance use specialists in the new health environment:  (1) acute care settings with complex, high cost, high risk patients with substance use comorbidities; (2) prenatal screening and care management; (3) adolescent and young adult high risk use; and
  • Learn what clinically valuable services are also financially viable in the current and expected health care insurance and bundled payment environment.

Eric Goplerud, PhD

Senior Vice President and Director of the Substance Abuse, Mental Health and Criminal Justice Department, NORC at the University of Chicago

Dr. Goplerud’s policy and research interests focus on improving access to alcohol screening and treatment, integration of primary health and behavioral healthcare services, performance measurement in managed behavioral health and public/private quality improvement initiatives in behavioral healthcare.  Previously, Goplerud was Associate Administrator for Policy and Planning at the Substance Abuse and Mental Health Administration (SAMHSA). He has also held senior positions at the Center for Substance Abuse Prevention (CSAP) and the Division of Demand Reduction, Office of National Drug Control Policy (ONDCP), Executive Office of the President.